The agenda

January 22

7:30 pm - 10:00 pm

Opening Night Party

Gilley’s Las Vegas
Cocktails and hors d’oeuvres provided by Red Rock Strategies

January 23

8:45 am - 9:45 am


9:45 am - 10:15 am

Welcome Breakfast

Breakfast provided by PredictIt

10:15 am - 10:45 am

A Risk-taker’s Guide to Campaigns: Knowing When to Roll the Dice

Every candidate, manager, and strategist will face pivotal moments on the campaign trail. But how do you know when to play it safe and when to gamble? Talk to experts who’ve been caught between a rock and a hard place, and hear what they did right, what they wish they could do over, and what you should consider before throwing that Hail Mary pass.


10:45 am - 11:05 am


11:05 am - 12:05 pm

The Golden Rules of Email: Magic Words vs. Words to Avoid at All Costs

There’s plenty of data out there on which words trigger a higher open rate and which words send your carefully crafted email masterpiece straight to the spam folder. But which advice should you heed? Our experts will talk word choice in subject lines & message bodies to help you boost those crucial percentages.


11:05 am - 12:05 pm

Workshop: How to Write a Television Ad

It’s all well and good to talk about TV ad concepts—but when it comes down to it, can you really write an effective ad under pressure? Work with script-writing experts to learn some tricks of the trade and develop your own ad from concept to delivery.


12:05 pm - 1:00 pm


Lunch provided by Univision

1:00 pm - 1:45 pm

Secrets from Across the Aisle: What the Other Side Doesn’t Want You To Know

How often do Republicans and Democrats whisper campaign advice to each other? For one hour, our panelists will set the battlefield aside and talk in-depth about what each side does well, where they need improvement, and what they can learn from each other.


1:00 pm - 1:45 pm

Streamlining Your Campaign – How to Cut Unnecessary Costs & Be More Effective With Less

Every campaign comes with a budget – from the smallest local race to a statewide battle. What tools can you put in place to make your campaign more efficient? We’ll analyze actual campaign budgets and learn how to trim the fat so you can invest smartly.


1:45 pm - 2:30 pm

What Your Twitter Account Should Say About You: Branding Yourself in 140 Characters or Less

Companies use Twitter & other online platforms to brand themselves or promote specific items and events. But what about when you need to use social media to brand a person? Candidates need to have a social media brand that brings their personality to life online. Being popular on social media can easily translate to winning the popular vote.


1:45 pm - 2:30 pm

Workshop: Looking for Your Next Campaign Gig? Interview Skills from the Experts

There’s no better time to start polishing your resume and your interview skills than the dawn of a new campaign cycle. What will make your resume stand out? And what do those who make the hiring decisions on campaigns and at consulting firms or advocacy organizations want to hear from you? Our experts will help you nail the interview and land the job you want next cycle.


2:30 pm - 3:30 pm

Break: Speed Networking

Join fellow campaign operatives & strategists for an exclusive speed networking event sponsored by New Blue Interactive. You’ll spend an hour meeting all networking participants and trading information. Participation is by sign-up only — check the “Include me” option during online registration.

3:30 pm - 4:00 pm

Ask Them Anything: Campaign Experts in the Hot Seat

This panel is all about you. At the end of the day, what burning questions have been left unanswered? We’re bringing together a group of strategists from all corners of the campaign world. Hit them with your toughest shots, inspire debates, and get the answers you’ve been looking for.


6:00 pm - 7:00 pm

Cocktail Reception

Cocktails provided by PollMakers

7:00 pm - 9:00 pm

Reed Awards Dinner & Ceremony

Dinner provided by L2