Sessions

Registration

Lessons from the 2012 Cycle

What are the biggest lessons from election 2012 and what can they tell us about 2014 and beyond? Hear from our experts as they analyze 2012’s most successful strategies and whether those same tactics can work in your race.

Speakers: Glen Bolger, Shane D'Aprile, Margie Omero

Break

Case Study – Contrast in the Mailbox: The Effectiveness of Negative Direct Mail

Reinforcing your opponent’s negatives is a must, and our direct mail pros say the mailbox can still deliver. Learn what made some of the best negative mailers so effective in 2012.

Speakers: Trish Hoppey, Austin James, Kevin Mack

Break

Case Study – Campaigning in the Era of the DVR: How to get the Most Out of Your Television Buys

Even with time-shifted viewing, TV spending by campaigns and issue groups soared in 2012. Hear from some of the industry’s top TV pros on how they made their ad buys worth it this past year.

Speakers: Nick Everhart, Colin Rogero

Lunch

On Your Own

Case Study – Trouble on the Trail: Changing the Narrative when your Candidate is in Crisis

With trackers a dime a dozen, the cameras are always rolling on your candidate. What works and what doesn’t when it comes to dealing with negative press? And how can you spin the negative into an opportunity for your campaign?

Speakers: Tyler Harber, Doc Sweitzer

Break

Case Study – Living Online: Real-life Strategies for Engaging Supporters

Digital is about more than online ads. Learn how some of 2012’s winning campaigns used social media and the latest digital tactics to engage supporters and hone their message.

Speakers: Josh Koster, Kurt Luidhardt

Finalists for the 2013 Reed Awards – What They Did Right and How that Impacts You in 2014 and Beyond

Find out from our finalists what they did to succeed in their campaigns and how you can benefit from their winning strategies.

Speakers: Shane D'Aprile, Brian Franklin, Art Hackney

Reed Awards Cocktail Party

Conference and dinner attendees are welcome to join us to celebrate the finalists for the 2013 Reed Awards.

2013 Reed Awards Dinner

Join us as we celebrate the best work of the 2012 cycle and announce the winners of the 2013 Reed Awards.

DINNER TICKET HOLDERS ONLY.